The NECA or National Entertainment Collectibles Association is an American manufacturer of collectibles typically licensed from films, video-games, sports, music, and television based in New Jersey. NECA was responsible for the bulk of the action figure merchandising for the 2013 film Pacific Rim.
The company was founded in 1996 and gained over 60 licenses for which it produces products. In 2002, NECA's Reel Toys was formed as a division to produce action figures and dolls that are targeted towards action figure and toy enthusiasts. They are intended for teens and adults as collectibles for many licenses that no other company would market as a toy.